Built for the teams that run the work
We believe every organisation deserves clarity over their project portfolio. Hublle was built to bring AI-driven intelligence to teams who manage complexity at scale — making smarter decisions faster, with less noise.
Our story
Hublle was born out of lived frustration. Our founder came to IT project management through an unconventional path — and from day one, found the way the industry operated deeply at odds with actually getting work done.
Data was scattered across spreadsheets, emails, and disconnected tools. By the time it was pulled together it was already out of date — and the effort required to keep it current consumed more time than the projects themselves. Generating a single view of delivery health, spend, and risk for senior stakeholders could take days, pulling the PM away from the actual work of managing delivery.
40 to 60 percent of the working week was spent building reports. Not leading teams, not solving problems — just aggregating data. It was a PM title wrapped around a data entry job, and the cycle never ended.
What was missing wasn't effort — it was clarity. One real-time picture that reflected the truth of the portfolio, without the manual overhead. Without waiting for someone to tell you. Without relying on data that was already old.
Hublle exists because that problem deserved a real solution — not another spreadsheet, not another disconnected tool, but a platform purpose-built for the way modern project portfolios actually work.
"I didn't set out to build a product. I set out to solve a problem I lived every single day."
— Gus, Founder & CEO, Hublle
How we got here
June 2025
The Hublle idea was born
Frustrated by years of disconnected tools and endless reporting cycles, the idea for a purpose-built portfolio intelligence platform takes shape.
October 2025
Hublle v1 launches
The first version of Hublle goes live — bringing real-time portfolio visibility and AI-driven insights to project teams for the first time.
November 2025
First customer
Hublle welcomes its first customer, validating the platform and the problem it was built to solve.
March 2026
Hublle v2 — Change management & team collaboration
A major release adds structured change management workflows and internal chat capability, keeping teams aligned without leaving the platform.
May 2026
Executive & Board Dashboard introduced
Senior leaders get their own dedicated view — a real-time window into portfolio health, spend, and risk, designed for the boardroom.
What we stand for
Clarity first
We cut through complexity so teams can focus on what actually matters.
Built for scale
From small PMOs to enterprise portfolios, Hublle grows with you.
AI you can trust
Our insights are explainable, auditable, and grounded in your real data.
Customer obsessed
Every feature we ship starts with a real problem from a real team.
Want to work together?
We'd love to hear from you — whether you're a potential customer, partner, or just curious.
Get in touch